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Director of Marketing and Communications

Hargeisa, Waqooyi Galbeed, Somalia

 8 months 1 week ago Add to watchlist


Our client is a consumer package goods (FMCG) company with presences in East Africa. Due to plans to expand the business globally, they are looking to recruit a Director of Marketing and Communication to lead this growth. This a rare opportunity for dedicated candidate to showcase their marketing and communication skills and work closely with young vibrant senior leadership to develop a company growth strategy

Essential Functions

- Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services

- Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail

- Provides leadership for the development and execution of a comprehensive strategic communications and marketing plan to enhance the company’s leadership position, reputation and brand

- Develop and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share

- Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions

- Establishes and maintains relationships with industry influencers and key strategic partners

- Guides preparation of marketing activity reports and presents to executive management

- Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events

- Directs the company’s web presence from a communication and reputation management perspective. Ensures web tools are consistently managed and leading edge to engage the perspective clients

- Directs staffing, training, and performance evaluations to develop and control sales and marketing programs

- Represents company at trade association meetings to promote product

- Directs product research and development Requirements

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